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9:06 AM

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California Wine Limo Excursions


There are so many wineries in California that your explorations can often result in the need for third party transportation. With California wine limo...


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Featured Wine Racks Items

The FTD Thanks a Bunch Bouquet - Premium


Say thanks a bunch, with this big, beautiful bouquet of bright colored flowers in glass vase with a ribbon. Arrangement includes orange gerbera daisies, yellow cushion pompons, lavender daisy pompons and more. Approx. 14H x 11W A15-TABP


Price: 59.99 USD



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Live Rome as a genuine Roman

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Written by Eve C. White and just publisehd by Italy Travel notes, this article relates how in the 20th century, wine in Italy frequently meant low-cost, low quality and high volume-think straw covered bottles-with little to get excited about. However, things have changed in past 25 years and thanks to new laws further regulating Italian vintners.

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Marketing to the Affluent - with Wine


With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client dinner. Wine can be used more creatively and productively to connect to this target audience.

With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client dinner. Wine can be used more creatively and productively to connect to this target audience.

For example, wine proved to be a powerful marketing element for a startup magazine targeting an audience that is personally affluent and controls an enormous amount of money.

BuySide magazine is a publication for institutional investors and money managers. When it was first conceived, it had to overcome what seemed to be a big drawback. Its founder, Gordon Holmes, lived in Sonoma, California, and insisted that the magazine be based near his home, far away from both the financial and media centers in New York.

In discussions with Holmes, I discovered that Holmes insistence on basing his operations in Sonoma was not just a whim or a wish to have a short commute to work. It turns out that five generations of his family had been involved in California agriculture and he was passionate about California wine and wine-growing.

I made a decision to turn BuySides remoteness from financial and media centers of action into a positive. His location in California's wine country would become part of the magazines positioning.

The first step was to create a private label BuySide Wine. In a deal with local wineries, we were able to source a sufficient amount of BuySide Merlot and Chardonnay. A special wine bottle label was designed to reflect the unique story of this boutique wine.

Next, a direct mail campaign was developed using wine as a theme and Buyside wine as a premium. The campaign was aimed at advertisers and companies that wanted to reach the magazines audience of institutional investors.

The chief element of the direct mail campaign was a brochure. The reader was immediately confronted with a stark, bold headline on the front of the brochure:

"WHERE DO YOU GO TO TALK TO INVESTORS WITH $TRILLIONS TO INVEST?
When the brochure was opened, the inside headline provided the answer:
"TO THE WINE COUNTRY

On the left side of the inside page, we developed a fanciful photo that conveyed the message we wanted: In the photo, Holmes was wearing a suit and holding a cellphone, sitting at a desk which had a computer on top of it, in the middle of a winery. Next to the desk was a street sign that said Wall Street. The other side of the page told the story of Buyside and how it reached this affluent, influential audience of institutional investors. The copy also directed readers to an offer in the back.

As part of the offer, companies that responded to the mailing would receive a free bottle of BuySide winewhite or red.

The mailing and promotion powered the magazine to success far ahead of schedule. But wine proved to be more than a launching pad in a direct mail campaign. It became part of the magazines positioning, separating it from the competition. The wine angle proved powerful for years to come. At money management conferences, where wine was given out at BuySides booth, people would come into the conference and ask Where are the wine guys? Everyone knew what they meant.

While developing a private label wine may not be for everyone, there are other ways to use wine creatively in affluent marketing. Wine tastings, and food and wine get-togethers have been used successfully by professionals seeking to market their services to an affluent audience. But like wine itself, it takes taste and sophistication to make it work.

ABOUT THE AUTHOR


Leon Altman is the founder of InvestingIN.com (www.InvestingIN.com), a website that provides articles and newsletters about opportunities in different areas. To sign up for any of its free newsletters, go to http://www.investingin.com/freenewsletters.htm.




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1:41 AM

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Jordan Wine For Your Reading Pleasure

The Chianti Wine Regions


The region of Chianti is a tiny area in the heart of Tuscany between Siena and Florence and overlooks the Elsa Valley. The land is fertile with olive groves, green forests, and those delicious grapes just waiting to be picked off the vine and smashed into the most heavenly of drinks-Chianti wine.

For many years, Italians have enjoyed the prestige of being recognized for having the largest harvest of grapes and the finest vintages of wine in the Mediterranean. The present day farmers can thank the Phoenicians for bringing vines to this area. They named the area, ?Oenotria?, the ?land of wine.? The ripe fields, combined with the sun and Tuscan air led many others to this area to cultivate the grapes including, the Greeks, Etruscans, and Roman. In many cases, these cultures brought their own vines to mingle with the originals.

A plague of insects, called phylloxera, swept through Europe in the18th century effectively halting wine production in the area. The insects were known to feed on the roots and leaves, destroying the vines. Eventually Italian vintners triumphed over the insect and recovered from the loss.

In the late 1960?s the land of the Chianti area was in a down cycle and parcels of land were sold for very little. Visionaries, seeing the obvious advantages of such beautiful countryside and fertile soil, rebuilt the vineyards to become some of the most credited vines in the world.

What makes the land unique in the area is the climate of the region. The warmth which is constant, lasts much of the year with little rain fall. The soil is dry and full of stones infused with limestone providing many nutrients and minerals for the grapes. In addition, the clever vintners of the area only allow a limited amount of irrigation through the fields; therefore the vines have to delve deep into the ground to acquire water and nutrients.

The Italian government has its own classification for wine making with specific requirements for growing and making the wine. DOCG, which stands for Denominazione di Origine Controllata, and is similar to the French AOC. These government standards control the techniques from each of the eight regions of Chianti, keeping the regions wine making unique. The regions of Chianti are Chianti Classico, Colli Arentini, Colli Fiorentini, Coli Senesi, Colli Pisane, Montalbano, Rufina, and Montispertoli.

Chianti Classico is the most widely known wine of the region, not only for its name, but also for the superb quality. This wine comes from the vines species called vitis vinifera, which is the starting point for 99% of the wines in the world. Of this vine, Italy grows more than 100 official varieties.

In the Chianti region, of which there are roughly 25,000 acres, two thirds of the land is given to the production of the Chianti Classico, and uses at least 80% of the Sangiovese grape. In the other 20% of the region other wines are made using Sangiovese blended with Canaiolo and Colorino. For the white wines a Trebbiano or Malvasia are used. Again, the government controls the yields to nine tons in order to maintain a premium wine.

The lush red wine of the Chianti that pours into a glass like pooling velvet grows darker when aged. The flavors that wash across the tongue are dry, slightly tannic, with an intense aroma, sometimes hinting of violet. The vintners have no requirements mandated by the government regarding the aging process, but most use aged oak casks for their most savory bottles of wine called Riserva wines. They are 12% alcohol content by volume.

Like the Romans, the Chianti has stormed the land making it known to all points of the world. Yet it is the humble vintner creating this amazing wine under strict regulations that has the wine world at their feet.


About the Author:

Melinda Carnes is a staff writer at Everything Gourmet and is an occasional contributor to several other websites, including Coffee Enthusiast.





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I Love Italian Wine and Food - The Lombardy Region


If you are looking for fine Italian wine and food, consider the Lombardy region of northern Italy. You may find a bargain, and I hope that you'll have...


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Jordan Wine Items For Viewing

Famous Duck Wine Decanter


This exquisite 24% lead crystal Duck Wine Decanter is an authentic replica of the famous style used by the Bordelais when serving wine in their Chateaux. The elongated neck of the decanter allows maximum breathing surface for your fine decanted wine while its oblong shape enables you to pour without drips. Silverplated handle and duck shaped spout. Silverplated Gift Boxed.32 oz. Attention California residents. Proposition 65 WARNING.


Price: 69.95 USD




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