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Recommended Wine Cabinet Items

Windisch Weiss White Sparkling Sekt

Finally a quality Sekt from Germany with a fruity side, this wonderful "Champagne" is sure to please most folks. Therefore it is a great idea for "Holiday Entertainment and Gift Giving". This white sparkling wine from Germany comes in a gorgeous green bottle and would look great on any Holiday Dinner Table. Chill well. GWMGS7NV GWMGS7NV

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A Guide To Wine and Glass Racks

Wine and glass racks are an essential addition to any wine drinker's home. With housing prices skyrocketing, smaller homes are becoming a way of life. Storage issues can be troublesome, but not if you are smart. Out of the box thinking habits can help increase tricky space issues, while still allowing you to create a wine lover's haven under your own roof. Wine and glass racks are the answer to space issues.

Why waste valuable cupboard space with a variety of bulky and unusually sized wine glasses? Many of today's kitchens offer fewer cupboards and more additions. It is not uncommon to have built-in garbage can cupboards or sliding spice racks.

However, these additions replace utility cupboards. While your garbage and recyclable containers are neatly stored away, there is a lack of room for foods, cans, plates, bowls, coffee mugs, and drinking glasses. Storage for wine glasses becomes an issue. Purchasing wall wine racks with glass holders is a creative way to combine storage for those oddly shaped glasses while including placement for a few bottles of wine as well, all the while being pleasing to the eye.

Wine and glass racks are available in many styles. Cabinet models, ceiling hung racks, and floor racks all exist; however, the cabinet or floor racks take up valuable floor space while ceiling hung racks can only handle a certain amount of weight.

Better options are wall wine racks with glass holders. These stylish racks are usually made of cast iron or stainless steel and mount on the wall. Models are available in wood, but they usually lack the space offered by a metal rack. Wall mounted wine racks add flair to your kitchen while providing ample wine glass and wine bottle storage.

Wall wine racks with glass holders contain seven rows of holders that allow the base of the wine glass to rest gently on the holders. The wine glasses hang upside down keeping dust and other contaminates out of the glass. Each row holds three glasses allowing up to twenty-one glasses to be stored on the wine and glass racks. Above the wine glasses is a metal-framed shelf. The shelf is capable of holding seven bottles of wine that are all safely stored on their sides. This action keeps the corks moist creating a perfectly scrumptious bottle of wine every time.

When kitchen storage is an issue, it makes sense to use the space wisely. Hanging wall mounted wine and glass racks is not only smart, but it also adds an aesthetic flair to the surroundings.

About the Author

View the classiest wall wine racks with glass holders we've found by visiting our resource: http://www.wine-racks-selection-guide.com

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Labels: Wine Magazine, Wine Magazines

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The matter on Wine Racks written here has been written in such a way that it facilitates easy memorization. This memorized matter can later be used.

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A Wine Racks Artilce for Your Viewing

Marketing to the Affluent - with Wine

With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client dinner. Wine can be used more creatively and productively to connect to this target audience.

With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client dinner. Wine can be used more creatively and productively to connect to this target audience.

For example, wine proved to be a powerful marketing element for a startup magazine targeting an audience that is personally affluent and controls an enormous amount of money.

BuySide magazine is a publication for institutional investors and money managers. When it was first conceived, it had to overcome what seemed to be a big drawback. Its founder, Gordon Holmes, lived in Sonoma, California, and insisted that the magazine be based near his home, far away from both the financial and media centers in New York.

In discussions with Holmes, I discovered that Holmes insistence on basing his operations in Sonoma was not just a whim or a wish to have a short commute to work. It turns out that five generations of his family had been involved in California agriculture and he was passionate about California wine and wine-growing.

I made a decision to turn BuySides remoteness from financial and media centers of action into a positive. His location in California's wine country would become part of the magazines positioning.

The first step was to create a private label BuySide Wine. In a deal with local wineries, we were able to source a sufficient amount of BuySide Merlot and Chardonnay. A special wine bottle label was designed to reflect the unique story of this boutique wine.

Next, a direct mail campaign was developed using wine as a theme and Buyside wine as a premium. The campaign was aimed at advertisers and companies that wanted to reach the magazines audience of institutional investors.

The chief element of the direct mail campaign was a brochure. The reader was immediately confronted with a stark, bold headline on the front of the brochure:

"WHERE DO YOU GO TO TALK TO INVESTORS WITH $TRILLIONS TO INVEST?
When the brochure was opened, the inside headline provided the answer:
"TO THE WINE COUNTRY

On the left side of the inside page, we developed a fanciful photo that conveyed the message we wanted: In the photo, Holmes was wearing a suit and holding a cellphone, sitting at a desk which had a computer on top of it, in the middle of a winery. Next to the desk was a street sign that said Wall Street. The other side of the page told the story of Buyside and how it reached this affluent, influential audience of institutional investors. The copy also directed readers to an offer in the back.

As part of the offer, companies that responded to the mailing would receive a free bottle of BuySide winewhite or red.

The mailing and promotion powered the magazine to success far ahead of schedule. But wine proved to be more than a launching pad in a direct mail campaign. It became part of the magazines positioning, separating it from the competition. The wine angle proved powerful for years to come. At money management conferences, where wine was given out at BuySides booth, people would come into the conference and ask Where are the wine guys? Everyone knew what they meant.

While developing a private label wine may not be for everyone, there are other ways to use wine creatively in affluent marketing. Wine tastings, and food and wine get-togethers have been used successfully by professionals seeking to market their services to an affluent audience. But like wine itself, it takes taste and sophistication to make it work.

ABOUT THE AUTHOR

Leon Altman is the founder of InvestingIN.com (www.InvestingIN.com), a website that provides articles and newsletters about opportunities in different areas. To sign up for any of its free newsletters, go to http://www.investingin.com/freenewsletters.htm.

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Labels: Wine Magazine, Wine Magazines